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AI in Recruitment: Threat, Hype or a Powerful Ally?

29 September 2025

The rise of AI has triggered endless headlines about its potential to “replace” jobs – including those of recruiters. But from where we sit in the Rec2Rec space, the picture is far more nuanced – and far more exciting.

At its best, AI in recruitment won’t eliminate great recruiters; it will amplify them. Here’s how.

What AI Already Does Well in Recruitment

  • CV Screening at Scale: AI in recruitment has the potential to save valuable time, taking the legwork out of sifting through hundreds of CV’s, highlighting those who skills match a role. Freeing up this time with well-placed automation, frees recruiters up to do what they do best - finding the best possible matches for both companies and candidates,

  • Writing & Optimising Job Ads: AI tools like ChatGPT in recruitment can help create inclusive, engaging job descriptions and even A/B test copy. With faster curation, recruiters are able to get more job vacancies in front of candidates, streamlining processes and filling positions faster. If you're interested in this use of AI in recruitment, why not experiment with A/B testing your job advertisements to learn how to best reach your audience.

  • Scheduling & Process Automation: The life of recruiters is a busy one! If you have ever wished for an assistant, AI in recruitment is could be the perfect option. From booking interviews to sending reminders, AI can help handle the admin so recruiters can focus on relationships.

  • Market Insights & Talent Mapping: AI-driven platforms in the recruitment industry can track hiring trends and competitor activity, giving recruiters valuable strategic insights.

So is AI the answer to all of our prayers in recruitment? Well, no, not entirely. AI in recruitment can be a effective tool in streamlining processes and keeping on top of the necessary admin of the industry. However, there are lots of areas where there is no substitute to human insight and creativity.

For example, no algorithm can truly sense cultural fit – the instinctive understanding of whether a personality will blend well with a team. Building trust and offering empathy also remain uniquely human strengths, as candidates and clients value having someone who listens, supports, and advocates for them.

And when it comes to negotiation and coaching, guiding people through offers, counter-offers, and career decisions depends on emotional intelligence and nuanced communication that technology simply can’t replicate.

The Future is Collaboration, Not Competition

AI in recruitment is not a threat but a partner. The recruiters who thrive will be those who:

  • Embrace tech to handle high-volume, low-value tasks.
  • Double down on their uniquely human skills - empathy, persuasion, judgment.
  • Act as trusted advisors to clients and candidates, not just transactional go-betweens.

At Anna Maher Recruitment, that’s exactly our approach. We’re using AI to cut through the admin and data-heavy tasks, so we can spend more on what matters most: people.

Here’s what can’t be automated:

  • Reading between the lines on a CV and understanding the story behind career moves.
  • Building trust as a sounding board, coach, and confidant
  • Spotting cultural fit beyond what a job spec shows.
  • Navigating delicate conversations around offers, counter-offers, and long-term goals.

What do you think?

AI in recruitment is here to stay, but it’s not here to replace recruiters. It’s here to make us better. By combining technology with the human touch, recruiters can work smarter, build stronger relationships, and deliver greater value.

Are you using AI tools in your recruitment process? Where have you seen the biggest gains – and where do you still rely on human judgement? We’d love to hear your thoughts.

And if you’re looking for a recruitment partner who blends cutting-edge tools with a people-first approach, get in touch with Anna Maher Recruitment today.

 

 

 

 

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